Cherry doesn't have anything but IP. if you are desperate for feel, then buying gaterons and lubing them is a better deal than whatever they've got going to for twice the price.
The gold contacts are definitely a meme in my mind too, but let's see the reviews & vendor prices. I don't frequently build keyboards, and the ones I build are a few hundred euros anyway. If I add another 20 bucks for somewhat of a better experience, fuck it why not?