Their policy is to reject this kind of ad — this article is basically a plea to get them to enforce their own policy. It'll probably work too, for a little while.
It’s weird that Dennis Prager spent a few decades on talk radio and in his books talking about morality, specifically Judeo-Christian values. Then later started an organization with his name on it that constantly bears false witness and harms people and breaks several other of the Ten Commandments.
Judeo-Christian values should have been the red flag on the outset. It doesn't mean following the "love thy neighbor" parts of Jesus's teachings; that's code for "white, heteronormative, Fundigelical Authoritarianism."
Lying to bring about what he envisions is God's Kingdom™, especially when he believes lying is justified due to how he believes God can forgive his lies for the Greater Good™, is unsurprising.
I don't doubt he believes in the god he professes, I just think he's a fucking psychopath with a twisted morality and epistemology.