I wish they'd also make their videos available on not YouTube, like Odysee, Nebula, or honestly anything else. I'm trying to cut YouTube from my life, and I'd really like to keep watching GN.
From the early days of Edvard home designing water blocks to cool our then single core CPUs (before any commercial activity) EK has transformed from an in-house everything approach to basically a 'brand & design first' company. And with that, brand and design need to fuel sales growth, not the manufacturing margins per se. Strong branding considerations were def there from the start tho.