This article reads like the author kind of liked the movie, but their editor changed the headline:
Naturally, the premise sounds silly. Foolish, even. But Seinfeld doesn’t let it show. Unfrosted is briskly paced, gamely acted, and its script, co-written by Spike Feresten, Andy Robin, and Barry Marder, does not contain a whit of self-consciousness. It’s also funny at times, even if it is a depressing, vulgar little project.
Yea I'm confused, the article seems to waver between it was confusing to good, but also it misses the point of why the writer likes pop tarts so it's not good?
"That’s a nice feeling. *Unfrosted *isn’t about that feeling. It’s about the product [...] It takes whatever pleasure that can be derived from a Pop-Tart, and chokes on it"
(...) in the service of a story that possesses no satirical edge, nor any human connection. It takes whatever pleasure that can be derived from a Pop-Tart, and chokes on it.
I know, it's like Hollywood will make a movie out of literally anything nowadays. It's a Pop-Tarts movie today, but what's next? A movie based on Monopoly? The Sims? Barbies (now available on Blu-ray and select streaming services)?
He said in that video writing comedy is like writing lyrics. And I agree. Comedy is kinda like music. And... comedy changes over time... like music changes. An artist needs to change along with the times. There was a reason why The Beatles changed their style over the years. Madonna as well. Comedians should too.
Even though Seinfeld the show is brilliant and still is funny in a classic music type of way, his comedy now just feels dated. There's a reason why Vaudeville is not really around anymore.
Once you're part of the biggest show on TV, it's hard to ground yourself. His woke stance just shows how out of touch he is. Similar to Roseanne. Rob McElhenney's response was perfect: