You're only expected to "sit idly" by the people who want you to stay out of the way. Ideally, you should be expected by society to organize and speak out against it. But getting a bunch of people to organize and fight back is difficult.
It would affect video game developers that want to publish in the EU.
It likely won't affect Thor directly unless he makes a live-service game in the future. He just thinks it's harmful to the industry and tends to speak out about stuff like that.
You're only expected to "sit idly" by the people who want you to stay out of the way. Ideally, you should be expected by society to organize and speak out against it. But getting a bunch of people to organize and fight back is difficult.