Flip it on them. Flip mode’s the greatest.

I’m out of the loop what is going on?

Queue the person on the forums telling you that it’s your fault and not the search engine because somehow you’re doing it wrong.

I like the idea of Mastodon and obviously I could be wrong, but I don’t think it will be very huge just because of the name of the site/app. I think it needs a better or catchy name.