You misspelled cash cow content

Wrong sub. Please keep these in 'boomermemes'

Awareness

Haha yeah this is literally me

No, because password hashes. Read this: https://security.stackexchange.com/questions/139738/company-can-tell-if-new-and-old-passwords-are-too-similar-is-there-a-security-p

No you don't need to store anything in clear text to check password parameters

Source?