DuckDuckGo has some of the same problems too. It is mainly just a proxy for Bing search results. But they are less full of ads and crappy personalisation indeed. Also search.brave.com is worth a try.

I think it remains to be seen if that is sustainable groth or if it is a short term effect and piracy will pick back up as people ditch netflix and the other streaming services as they become more inconvenient.