this is not a misuse of the word. this does make me “have an inward feeling of acute embarrassment or awkwardness.” via google and It is “so embarrassing, awkward, etc. as to cause one to cringe” via merriam webster 👍
It’s not the best theater experience in the world but tickets to a standard screening near me are $8 for regular or $5 for matinee. Much better than the $26 per ticket I spent elsewhere for Avatar…