We aren't shitting on anyone, just amused that perhaps less rich people exist now, and their own stupidity despite their ridiculous fortune. Same as the submarine thing. Tale as old as itme - sometimes it seems there's a correlation between stupidity and wealth...
How bad do you have to be to be considered an all around bad person? How should we weight different kinds of bad (stealing candy from a kid, vs graffiti on an ol granny's shirt)? Is there an objective measure of badness and how to sum it?