Yeah, make them out of metal, that rolls on metal roads.
And those metal tires can carry a ton more weight, so put a lot of people in them who are going the same way.
Hot take: tire particulates are a conservative anti-EV talking point. "My V8 mustang weighs less than an EV, therefore its better on pollution than a EV because tire particulates". Totally disregarding the impact of tailpipe emissions.
Pls don't make them soy-based or some human food based, rodents and other small critters with teeth will gnaw at them like what happens with engine hoses...
My hybrid recommends "eco" style tires to get the best gas mileage. Those were $100 more, per tire, than the standard low-profiles. At the time, I commuted about 110 miles/day, so tires typically only lasted me about a year before they were either officially worn out or too worn to be safe to drive in winter.
I only noticed about a 1-2 MPG loss with the "standard" tires versus the "eco" ones that came with it. Over the course of a year, I doubt that 1-2 MPG added up to the $400 difference.
So, these cleaner tires are a good thing, assuming they're not more expensive than current-style tires. Depending on use-case, 35% longer life (if that holds true) may be able to tempt price-conscious buyers.
All that said, I could definitely see these becoming the "factory" tires for new EVs, though.