Netflix has no way to continue growing aside from increasing prices. That is a bad sign. They will just keep squeezing people. Your best bet is to stop subscribing.
Netflix is discontinuing its cheapest ad-free subscription tier, starting with the UK and Canada, with more countries expected to follow.
Netflix has begun notifying users about the last day they can access the service on the Basic plan, prompting them to upgrade to the Standard with ads or more expensive Standard/Premium plans.
In Canada:
Original Basic plan price: $9.99/month
New Standard plan price: $16.49/month
New Standard with ads price: $5.99/month
Increase from Basic to Standard: $6.50/month (65% increase)
In the UK:
Original Basic plan price: £7.99/month
New Standard with ads price: £4.99/month
New Standard plan price: £10.99/month
Increase from Basic to Standard: £3.00/month (37.5% increase)
The Basic plan ($11.99/month) is no longer available for new US subscribers.
Netflix's ad-supported tier now has 40 million global monthly active users, up from 35 million a year ago.
Is it that the decade of 0% interest rates and angel funding for startups lulled us into unrealistically thinking we could get unlimited everything for 9.99 per month, or is it that companies are suddenly starting to rip off people?
As an end consumer it's impossible to gauge what is a proper price for entertainment.
Not sure if it'd work on Netflix but my wife were pleasantly surprised to A&E and History apps on our apple tv suddenly forgetting how to do ads after I set up adguard home with a few extra filter lists...I did have to ok a few things the list blocked. But the apps work and seem to be adless, at least for now.