Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News! A recent article at Forbes explains that environmentalism might not be the best thing to focus on when selling EVs. While this may seem like a “duh” kind of thing, it affects more than ... [continued]
"The obvious answer to this is that it needs to be balanced better. Not frightening people away with nerdy concerns over climate change matters, but taking that to the extreme and not injecting any urgency into going electric at all is a mistake. The customer-facing side of this will have to differ from the business side."
.. being scared that life on earth can be fucked up forever and lead to human extinction is a nerdy concern? We don't want to be a normie in that case..
I get that switching to an EV is better than a fossil fueled powered car, but shouldn't we be focusing more on public transportation, and generally not needing a car?
I agree however it will take some time to shift from car infrastructure to multimodal design, as there is a balance that’s needs to be met for North America.
Public transit, Active transport and 3-4 storey apartments should be prioritized over electric cars.
As for "indulgences" and "sin": Yikes. Now is not the time for medieval thinking. In 2024, nobody is paying for indulgences. Because the people who buy EVs don't think driving is a sin, and the people who think driving is a sin don't buy EVs.
This, I feel like even if you don't care about the environment, they're still way more fun to drive. (And "fuel" is a lot cheaper when driving sporty).
This is the kind of take I would expect from corporations trying to maximize sales of both electric and gas vehicles. Zero interest in actually addressing climate change, just bare minimum posturing.