[James Hoffmann] Join the Great American Coffee Taste Test!
[James Hoffmann] Join the Great American Coffee Taste Test!
Join the Taste Test here: https://bit.ly/tasteUSA(While stocks last!)Links:Patreon: https://www.patreon.com/jameshoffmannLimited Edition Merch: https://geni....
and.... they're sold out of taste kits
6Ironically, by selling out so quickly they are really damaging the quality of the results they will get. The overwhelming majority of those kits just got sold to a bunch of coffee nerds with notifications set for his channel and not the broad consumer base they say they want to reach.
4My wife is going to have sooo much fun teasing me for this…
4More than half the kits are gone already. I love that people are willing to do these kind of taste tests.
3this thing really just feels like a cometeer marketing gimmick
1Excited to take part this time! Also something my wife will make fun of me for but I'll rope her in alongside me.
1I like me some coffee but this guy comes off as a snob and gate-keeper in the videos I've watched.
-19I'm extremely anti-gatekeeping any hobby, and I've never gotten any bad vibes off him. He nearly always addresses the fact that many of the minutae that he focuses on are for the extreme nerds with extra money/time to spare. He even regularly talks about how many of the ideal processes he talks about, he doesn't do because it's a PITA.
He's very slow to recommend expensive/time consuming products, and he's quick to offer more reasonable alternatives.
That said, he's a coffee nerd with money to spare, so he definitely gets excited and involved with things that are a bit beyond your average bear.
22I find him sincere, eccentric, and just really, REALLY into coffee.
13I've never seen anything from Hoffmann that suggests that he's a gatekeeper. He's extremely revered in the world of coffee (some attribute the advent of third wave coffee in UK to him), but the guy seems sincere and genuinely excited about coffee. I'm a student and don't have too much money to spare, but I've gotten great recommendations from him many times. I'm really confused what video of him gave you that idea.
1That just means you're a coffee pleb.
-2