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12 hr. ago • 96%

Mars brings Marathon name back in UK as nostalgia rises for retro sweets

www.theguardian.com Mars brings Marathon name back in UK as nostalgia rises for retro sweets

Rebrand to Snickers in 1990 caused uproar but special edition will have limited run in Morrisons stores

8 comments

Yeah but it won't taste the way it used to

13
- And it'll be smaller.
  
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  "Fun size equals smaller" said no-one ever.
  
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I think I've finally fully mourned the loss of the 'Marathon' name to the clearly inferior 'Snickers' - bring 'em back at the size Marathons bars were, that'd be a thing!

12
- Yes, July the 19th was a sad day
  
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In the US, the Marathon branding was used for a 12” long caramel braid covered in chocolate. The marketing was that it was so big, it would take a long time and a lot of effort to finish (like running a marathon). If I recall correctly, the packaging even had a ruler printed on the back of the wrapper.

https://www.thedailymeal.com/1346025/why-marathon-mars-bars-discontinued-soon/

6
- That my friend is a curly wurly https://snamix.com/chocolate/cadbury-curly-wurly
  
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