My take from the video is that unless we as consumers can lobby the millions of dollar Intuit does, how exactly are we supposed to stop them? The IRS needs to step up and protect its citizens from Intuit, H&R Block, and all the other paid tax software companies.
In Sweden we have return-free filing. I get a pre-filled form, check that it looks right, then send a text message to approve it. If I've been selling stock I may need to do some extra work to let the government know how much I earned, but I can easily fill that in on the web page. I just need to tell them how much I bought the stock for.
In my country, we could do tax for free, but we still invest €5 every year into a commercial program, because it has such a wonderful and helpful documentation.