Apple Vision Pro Has Recorded Less Than 500,000 Units In Sales Since Its February Launch, With Internal Data Revealing Reduced Usage Amongst Buyers Who Kept The Headset

Apple after making $2billion in revenue by selling a measly half million headsets.

Well if they weren’t priced at half a million dollars.

so you're saying the marketing strategy for the Vision was... shortsighted?

A half million in sales and over 1.5b in revenue isn’t too shabby for a device that exists as a fancy dev kit, an opportunity for the company to learn about new interaction models, and an opportunity to learn about will be compelling and differentiating for non “pro” AR / VR products.

I still don’t understand the point… it doesn’t have games and it came out with an underpowered M2.

I can’t believe it still can’t play games rendered on a more powerful MacBook Pro… it can’t play any VR games? Not even beat saber? Skyrim VR? Like what’s the point lol.

I’m surprised it’s sold that many.

There's gotta be a lot of buyers remorse among the apple faithful here.

I'm surprised. 500k is not a small number. The world is a big place

if it were that bad, there would be plenty of used ones for cheap.

@Alphane_Moon Apple has surprised the world with more than one invention that nobody thought was useful or that many thought already existed but in way cheaper forms.

However, this really seems to be an invention created for someone who insisted on having his own Next Big Thing.

I feel like the 2nd part is the key takeaway they were looking for, longevity. I do feel like they could have learned this from all VR headsets, though. I don't know anyone who purchased one and was still using it 6 months later. If they are, the % has got to be pretty small? I have no clue how you make these things last longer, but maybe apple will think of something?