1 yr. ago • 100%

The Secret Deal That Put a Real Rifle Into ‘Call of Duty’

Remington signed a product placement deal with Activision to reach young gamers, newly released documents show.

Rock Paper Shotgun also reported on this WSJ piece if you'd rather read about this topic there.

7 comments

A top U.S. gun maker signed a previously undisclosed deal to put one of its rifles in the popular videogame franchise Call of Duty as part of a marketing plan to reach young customers, according to internal emails and company records.

Well that's not good.

30
- I mean, it's bad, but it's not nearly the worst of the firearms industry's sins. Look up the Bushmaster 'Man Card' ads - Really outlines how the confluence of toxic masculinity and gun culture is a key factor in the prevalence of school shootings in the states.
  
  37
  
  WTF
  
  12
I mean, COD is already straight up propaganda, I don't think this fundamentally changes much.

19
- It is, and it doesn't, but one of the important functions of journalism is a public accounting of details such as these and engendering conversation thereof.
  
  17
I was hoping someone would just say it was Remmington. Remmington firearms are featured in CoD.

2

You've viewed 7 comments.