I always imagine, the poor social media person's wage directly depends on how many viral posts they've made. And so they try and they try again, hoping that one day, one of their sterile brand-safe posts will somehow hit a nerve and make it big time.
Unfortunately, that still does not make these forced jokes any funnier.
Call me edgy, but even at the phase between the brands using it and the normal use of the meme there's the period when the meme is overused and kinda obnoxious (like the pickle Rick meme).
Then sometimes the template becomes deep fried or somewhat distorted and it gets funny again ahah