Max, formerly HBO Max, to become HBO Max again somehow

Companies that reach a certain critical mass really truly become incompetent. I don't mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.

Warner Bros, Hasbro, Apple, they're carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.

Can't wait for everyone to call it "HBO Max, formerly known as HBO Max".

I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they've made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.

Somehow, HBO Max returned.

It never stopped being HBO Max to me.

/it's OK to deadname non-human entities

They canceled all the good shows and replaced them with "reality" tv slop. No one gives a fuck what you call a trash fire, it is still a trash fire.

Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.

Everybody's been calling it HBO the entire god damned time!

HBO was the better name. And even Cinemax is a better name than Max.

I kept calling it HBO Max after the first change.

Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren't.

If they really want customers back

• Finish Westworld (they had one season left) and put it back on the service
• Release the Batgirl movie
• Release the Cyote movie (though I think they actually sold this one)

I think I only call it Max instead of HBO or HBO Max less than 25% of the time. This rebrand was goofy. Still not as bad as Twitter's.

The original change dropping HBO was one of the stupidest branding changes I've ever seen (and there's a lot of competition). To be honest, they'd be better off dropping the Max part instead.

Please use a cw. I almost died laughing.

Damn, these companies are running around like headless chickens.

Ah, I almost forgot it was officially called Max, they kept the brand 'HBO Max' here. During the rebrand they found out we already had a public broadcaster called 'Omroep MAX', which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.

polygon about to be slop too https//arstechnica.com/gaming/2025/05/gaming-news-site-polygon-gutted-by-massive-layoffs-amid-sale-to-valnet/

Don't forget... people got paid huge amounts to make these decisions 🙄

subscribed to Max

found zero Max Verstappen race wins

cancelled

Are they also renaming their plans? Can't wait to sign up to HBO Max Max

2055: Coca Cola Nestle Max Monsanto HBO

idiots

Probably because "Max" sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.

HBO Sometimes Max

This might be the funniest shit I've read.

Your move Peacock.

Why the fuck do they keep changing the name? What happened to HBO Go?

subbed a long time ago on a cable deal. play a few movies to death on rotation. no thanks. i could rent what i wanted to see for less

Your detransition is very valid nyah

I don’t think anybody referred to it as Max anyway. Such a generic lame name.

Example of products that could be named Max:

• power tools
• protein supplements
• engine oil
• gas chambers

How long until it goes back to just being HBO?

I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.

I'll never remember this new one

I'm all for letting people self-identify, but cmon and make up your mind already

I didn't know they renamed it

What bad PR did they do to cause a need for another stupid name change? Lol Max didn't have that HBO in it so people stopped thinking it was premium? I coulda fucking told you that.

What a ride

To be fair, the name "X" was already taken and Max Diddy doesn't roll off the tongue.

somehow

I mean, it's pretty straightforward...

This is bullshit.

I demand HBO Maxine.

HBO go max or go home now.

Somehow HBO Max returned

That's like apple putting out a new same sized phone with no new options, but a different model number.

Soon to be hbo super max premium plus

HBO Maxxi would be so much better.

I wonder if they looked at the data for how people find the website, I'd find it by googling "hbo login"