Have companies doing licensed crossovers reported any data on how many stick with their properties after their crossover deals?
Have companies doing licensed crossovers reported any data on how many stick with their properties after their crossover deals?
From what I've read it's pretty clear these deals tend to do well by the main metrics companies care about (making lots of money in short order), but I haven't read or seen as much about how many people then become returning customers for the original properties.
Anyone happen to have found any reports/mentions from shareholder meetings about this kinda thing?