Probably not going to go belly-up in a while, but the enshittification cycle still applies. At the moment, investors are pouring billions into the AI business, and as a result, companies can offer services for free while only gently nudging users towards the paid tiers.
When the interest rates rise during the next recession, investors won’t have access to money any more. Then, the previously constant stream of money dries up, AI companies start cutting what the free tier has, and people start complaining about enshittification. During that period, the paid tiers also get restructured to squeeze more money out of the paying customers. That hasn’t happened yet, but eventually it will. Just keep an eye on those interest rates.