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Google Introduces 30-Second Non-Skippable YouTube Ads

8 comments
  • Getting to the point where it's just not worth using YouTube. It's good for me because I had stopped reading somehow; I used to read loads.

    Eight ads in five minute video and I think fuck that.

    I'm not going to join the subscription economy either: Every film/video producer wants a tenner a month for only their content. No-one has a majority. That's far far more than I was paying before by going to the cinema, even with the £20 popcorn!

    • The old metric used by free-to-air networks was advertising minutes per broadcast hour. When I stopped watching FTA about a decade ago that number was about 12 or 13. Youtube's must be 40+. I'm not brave enough to rawdog 60 minutes of YT and test it (and of course it wouldn't be uniform number anyway)

      • Which country are you thinking of?

        The US FtA adv ratio meant I didn't watch any TV when I crossed the pond. There just wasn't any point because for every 10 minutes of content, I have forgotten or lost interest what was happening during the following 5 minutes of ads that follows.

        The UK BBC doesn't have ads within programmes, but now you get to watch a (yet to be outed) Woke paedophile presenting, I'm told. And I grew up here in the 70s.

8 comments