PepsiCo to rebrand Lay's, Tostitos without artificial dyes, flavors

So they’ll just bring the EU variants to the US is what I gather from this.

"Comsumers have not engaged so far" no shit, the chemicals are part of the delicious forbidden flavor. I don't buy fucking Doritos for health, they're highlighter orange triangles that try to choke you to death while you eat them. The coloring serves as a warning about their danger.

As long as it's priced the same people who buy it they won't care. Just same exact packaging but with no dyes in them? No problem. Hell most people don't look at their chips they just reach in a bag pull it out and stuff it straight into their fat faces. However if it's like a different separate item and a different price it's not going to do well.

I think I missed the part where they said this will all come at no cost to consumers... I'm sure it's just an oversight.

I'll take it