Exclusive: Tesla's brand loyalty collapsed after Musk backed Trump, data shows
Exclusive: Tesla's brand loyalty collapsed after Musk backed Trump, data shows
www.reuters.com
reuters.com
34 comments
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Not enough, though.
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Should have collapsed before that. Tesla doesn’t make quality cars
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Should have collapsed before that. Tesla doesn’t make quality cars
Neither does GM, or Ford, or Dodge, yet here we are.
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It's the marketing hypertrain in action. The only real advantages Tesla ever had were their motors (the one designed by the 2 real Tesla founders) and their deal with Panasonic, which allowed them to manufacture batteries in house, bringing down the cost. The car itself was just a plastic shell for the two.
That time has now come and gone. All the other auto companies make competing, if not better motors, and all the other battery companies are also making "tabless" batteries. BMW is even rocking true solid-state batteries in some of their newer cars.
Oh, and the dumpster fire that they call "self-driving". Can't forget about that.
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All the other auto companies make competing, if not better motors
Maybe motors and batteries, but the vehicles as a whole need help. Coming from a Tesla Model 3, and ending up driving several other models these last few months for several weeks at a time... Most other manufacturers don't know what the fuck they're doing with EVs.
The Kia EV6 rental that I currently have they seem to have just swapped the gas motor for an EV motor and battery pack, and left everything else about the vehicle the same. So it doesn't know what the fuck it is. The key fob does wake the car up as you walk up and it unfolds the mirrors and lights flash at you, but it doesn't actually unlock the car, you still have to lock and unlock it via the buttons on the fob. So it seems like they said, people expect EVs to welcome them, and made it do that but didn't actually think it through. So why does it wake up at all? There's a Start button just like you have on ICE, and you have to turn it back off when you're done, as if it needs to start and stop an ICE engine. It has an accessory mode for charging, but warns you that it will drain the battery, presumably because it still only uses the 12V battery for that, and the HV system won't charge that if the car isn't "ON"? And the EV6 is one of the models I see recommended all over the place online.
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Doesn't even matter if their cars are any good, they never meet their own stated goals in earnings. It's been "we'll have fully autonomous taxis in a year" for the last 7 years.
The most recent ones have literally been "we're going to make humanoid robots, we expect to sell them for $30k each, everyone will want one or two, and there's 8 billion people in the world, so we expect to make a few trillion dollars in 5-10 years. Also our AI will be able to do anything." This isn't hyperbole, he's actually going out on stage and making those claims.
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Fuck Musk and all, but "collapsed" seems a bit overstated. Their loyalty rate is no longer remarkably high but is still above-average according to the article.
Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla,
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The rate bottomed out at 49.9% last March, just below the industry average,
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Tesla's U.S. loyalty rate has since ticked back up to 57.4% in May, the most recent month the S&P data is available, putting it back above the industry average and about the same as Toyota (7203.T), but behind Chevrolet (GM.N), and Ford (F.N). -
And yet the Tesla board just gave Elon another $29 billion worth of stock. What a weird time to be alive.
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And the stock went up today. None of it makes sense.
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Glad these guys got this exclusive scoop that nobody could've known otherwise...
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Paywall free version: https://archive.is/FNrSH
34 comments
Captain obvious has an exclusive?