In the face of intense public opposition, the chamber has gone to unusual lengths to promote xAI, whose $12 billion investment the chamber believes will transform the shrinking city into a global hub of technological innovation. The chamber wants Memphis to be known as part of the “Digital Delta,” expanding beyond its blue-collar identity as the distribution capital of the country and FedEx headquarters.

This all-out push includes a five-member special operations team to provide what it calls “round-the-clock concierge service” to ensure “seamless execution of the company’s rapid expansion plans.” The chamber also managed xAI’s PR efforts, and while it has not held open public meetings about xAI, it hosted at least 12 invitation-only meetings to tout the project’s benefits to Memphis. And the chamber sent its first mailer in recent memory, which spread incorrect information about the governmental oversight in place to monitor Musk’s new facility.