Aside from being tone deaf, I think this is bad advice. Common breakfast foods are fairly cheap comparatively and I'm pretty sure most nutritionists recommend eating something for breakfast to kickstart your metabolism. If I were skipping/reducing a meal, it would be lunch.
It's fun and games, but lately I've seen 2 colleagues eating from the office kitchen the leftovers of extra bread and cream cheese, instead of ordering. It's actually sad.
To save even more money, switch over completely to a diet of things you find on the ground.
To save even more money, stop bathing, showering and brushing your teeth.
To save even more money, stop living in a house and move into the sewers.
To save even more money, stop wearing clothes.
To save even more money, stop communicating with expensive words, settling instead for grunting, growling and maybe barking like a dog. Consider filing your teeth pointy.
To save even more money, stop using tools. Emerge from your sewer hideout only at night to prowl the streets on all fours, feral and bewildered, eyes grown pale and milky from years in the dark sewers darting maniacally back and forth while your filth-encrusted teeth and nails twitch in anticipation of the slightest movement.
This is how I was able to afford a starter house by age 30. This and a $400 000 loan from my father.
: "Oh sorry, of course I will own nothing. There is nothing wrong with literally everything being a luxury good. Hell, make me work for free. Porky knows what's good for all of us!"
Here's a nice (non-paywalled) breakdown of the original article and reactions to it. I just managed to get the first few sentences of the WSJ thing (despite disabling Javascript), but between the article and the breakdown, it seems the author picked a baity title to an otherwise uncontroversial (if lacking) analysis of food price inflation.
"If you want to save money, give up your avocados and lattes. Move into a large beer cooler and make soup out of fallen leaves"-Wall Street Journal's advice next probably.
I mean, it's valid, if not for the incorrect reason. I personally fast past breakfast all the time , mainly because I'm not a huge fan of it. Otherwise, yeah...
It's just a catchy headline, I expect the article itself would actually discuss some of the reasons one might skip breakfast. And there are good reasons to skip breakfast, money aside.