Oh, I see, it was a deliberate murder (by shooting) of somebody who happened to have a career as a professional cyclist.
Silly me thought for a second that they might have actually gone after somebody who ran over a person riding a bike for once, but nope. I guess I should've known better than to get my hopes up.
(On a related note, the murderer's real fuck-up wasn't responding to the yoga ad, it was using a gun instead of a truck as the murder weapon.)
'Authorities initially had difficulty spotting Armstrong in Santa Teresa, a popular travel destination, as many of those in the town physically resembled Armstrong.
“I think from the get-go we were told … you’re gonna be in for a surprise, ‘cause a lot of the women in Santa Teresa look just like Kaitlin – a lot of them,”'
I consider myself a feminist, so I hope it's okay I find that hilarious