9 mo. ago • 88%

How Marvel Is Quietly Retooling Amid Superhero Fatigue

www.hollywoodreporter.com How Marvel Is Quietly Retooling Amid Superhero Fatigue

The studio’s golden box office aura has been dented, but chief architect Kevin Feige isn’t scrapping his years-long cinematic universe plan, just refining it: “They’re not going to give up,” says an insider.

Movies and TV Shows @lemm.ee How Marvel Is Quietly Retooling Amid Superhero Fatigue

Marvel Studios @lemmy.world How Marvel Is Quietly Retooling Amid Superhero Fatigue

21 comments

It's not superhero fatigue.
It's mid to bad movie fatigue.

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- Indeed, I would throw their Star Wars crap in the same pile. I almost missed on Andor considering how meh the rest of Disney Star Wars has gotten.
  
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  Agreed. As an old school Star Wars fan, Disney, in my opinion, has soured the franchise for me.
  
  Mandalorian started well, but I was bored by the middle of season 2. Boba Fett had a few good moments, but it was such a fan service show, it was irritating to watch and incorporating half a season of Mando into it didn't help. Obi Wan was a completely pointless story that added nothing to the saga. Again, more fan service of wanting to see Vader and Obi-Wan face off again. Andor was the only show that felt like real Star Wars.
  
  I can't believe the next film is for The Mandalorian, haven't we had enough of him already. I was really looking forward to Rogue Squadron, shame it was cancelled.
  
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  looking forward to plush toy tie ins for the second season of andor. how about a kid ewoks on naboo subplot!!
  
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  It's the Scooby-Doo problem: everything is completely formulaic. Hero has humble beginnings. Finds a wise old man character or helper. Somehow, a little-known enemy has a massive planet sized base. The hero blows it all up in 2 hours.
  
  Also, all the enemies are purely bad, and the good guys are purely good. In these universes, there's no fall damage and no insurance companies either.
  
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- Which is really bad script fatigue.
  
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  As they say, you can't make a good movie from a bad screenplay.
  
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- I would agree. The last few marvel movies have been awful. I’m not tired of super hero movies. I’m tired of bad super hero movies.
  
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  Not sure why you were down voted because I agree: I'm not tired of superhero movies, just bad or mid movies. The fact that Guardians 3 and Spiderverse made lots of money and were really good movies was not a coincidence. It just means Marvel has to try a bit more than they used to.
  
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"I guess people just don't like super hero movies any more."

Guardians of the Galaxy 3 in May last year: $845.6 million at the box office.

As others are saying, it's because Disney got greedy and started shitting out mediocre movies. And DC has never really gotten its act together.

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- That's really low for a Disney movie with such a big budget, they expected at least a billion
  
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  Guardians of the Galaxy: $773.3 million
  
  Guardians of the Galaxy 2: $869.8 million
  
  Guess those were flops, too.
  
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...though sources say that even before Majors’ conviction, the studio was making moves to minimize the character after Quantumania underperformed, grossing $476 million

Jonathan Majors-related stuff aside, this sentence makes me shake my head.

Why does it seem like Hollywood always takes the wrong lesson from box office results? Quantumania isn't well received, and instead of assuming it's because of the bad script or bad story or rushed CGI, their impulse is to retool their entire franchise to minimize a character? Especially a character who people were generally into (at that time, at least...again, Majors stuff aside).

People disliked Quantamania not because of Kang, people disliked it because it wasn't a good movie. Maybe if you tie good stories and good filmmaking to your multi-billion dollar franchise and stop plopping out half thought out turds, then people will go see your movie.

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- My favorite bit from Quantumania was trying to normalize the idea of a technocracy to children.
  
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It’s no secret that since the 2019 Avengers: Endgame, the company was asked to scale up in an unprecedented way to feed its fledgling streaming service, Disney+

There’s the problem

“Some of our studios lost a little focus. So the first step that we’ve taken is that we’ve reduced volume,” Iger said on a Feb. 7 earnings call.

And there’s a big part of the solution. Another is giving actual creatives more control over the final product, which they also alluded to.

My hope is that with scaled back Marvel production, they can direct some of that money towards new, original IP.

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I'm too fatigued by this crap to even make it to the bottom of the article

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