1y ago

How A Small Video Game Narrative Studio Wound Up At The Heart Of A Massive, Anti-Woke Conspiracy Theory - Aftermath

aftermath.site How A Small Video Game Narrative Studio Wound Up At The Heart Of A Massive, Anti-Woke Conspiracy Theory - Aftermath

Sweet Baby Inc doesn't even remotely do what many think it does, but on the modern internet, that doesn't matter

Games @sh.itjust.works

aftermath.site /sweet-baby-detected-conspiracy-theory-steam

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31 comments

Small, weak people need an excuse for why they feel so small. One that deflects the blame from where it truly belongs--on them, for lacking the strength and courage to be better than they are. For lacking the spine to take a more difficult, more noble road.
So just believe it's not your fault, it's some mighty shadowy conspiracy thing of great darkness. Not just you being a coward and weakling. Much more preferable.
- thank you

What was the saying? Don’t assume malice when it could be incompetence? Especially when malice requires a John Wick level of shadow organisation?
- I think it's
  Never attribute to malice that which is adequately explained by incompetence

I'm not sure I understand what's happening here, but I'm looking forward to the five hour hbomberguy video explaining the whole thing in about 8 years.
- It's gamergate 2.0: electric boogaloo
  
  It definitely smells like that, except maybe just anti-"woke" or anti-minorities instead of just anti-women?

Awesome writeup. I had heard that some very special individuals were trying to paint this company as "pro-woke", and therefore any game they touched should be avoided -- and that's obviously going to be nonsense, but it's good to see the full story.

Some ordinary gamers had a nice video about those racists.
- Yeh I saw the same video. Right now there are tons of youtube videos made by different gamers (this past week) that have been expressing their dislike over how SBI have been terrorizing companies to hired them. Good this is coming back to the surface again so we are aware of these business practices.

When I was still buying new games, I've had development studios I preferred, and others I avoided. Those were simpler times (and simpler games), when one small studio did everything.
Later, additional external companies got involved, and some tried to hide their presence. I remember when The Adventure Company started using a very customer unfriendly sort of copy protection, and I started using a list of affectted games, so that I could avoid them.
These days, multiple companies are involved with game design. As a consumer, it's only normal that I'd like to know who had their hands on developing a game I'd be interested in. I haven't played any games Sweet Baby was involved with, but if I did and had a strong opinion (negative or positive) about their work, I'd appreciate a list of games they worked on, to make a purchase choice that would suit me best.

that's why i play indie games, but mostly cuz im poor

Who actually cares? A niche group of people want to curate their games based on a personal preference. Nobody has the moral authority to tell them what they should or shouldn't spend their money on.
- Except they're not just saying "we don't like this" and moving on. They're using dogwhistles ("woke" is only the first one) and 4-chan level type of slurs in their cries of conspiracy. It's a thinly disguised hate club, games are only an excuse.
  They tried to progressively hide it from their group's front page, editing its language several times, but it was still there in the discussions in and around the group.
  
  why are you just totally ignoring how this whole thing started in the first place with a sweet baby employ trying to take the group down and the account of the creator. yes editing it for people exactly like you that cant handle words on the internet and that needs to call everything hate so that you can get your way but that's not going to work anymore now like how it always should have been you are just very very funny.
- I think I'd have a problem with it if bad internet super sleuths came up with some nonsense reasons to try to destroy my reputation.
  
  That's no excuse to try to get a user's account banned. You might want to read up on some of their tweets. The ceo is also a sexist and a racist. The steam group had like 1000 people now it has almost 200,000 after the whole debacle. Reputation is earned not given. SomeOrdinaryGamer made a good video highlighting stupidity from both sides.
  If they are proud of their work, why try to hide it.

shows how game journalism is shit and there as useless as sweet baby they deserve each other.
- I guarantee your illiterate ass didn't read a word of this article.
  
  Keep it civil, thank you.
  
  hey now that's not very nice. if you want to suck off Nathan Grayson that's your problem not mine. I guarantee you it being a Nathan Grayson article makes it even worse.

31 comments