I’m stoked that they’re making this! Please buy it! There isn’t anything else in the same class as the Studio Display (5k/27”) to my knowledge which was why Apple had to make the Studio Display, but also why they can charge so much for it! It’s nice that it works with Windows for people who use both macOS and Windows, but I’m guessing exactly 0 people buy this exclusively for their XPS/HP laptops.
I think the introductory pricing will come down within a few months. I stated in another comment, but maybe ~$1000 by holiday/ Black Friday season? This looks like a good product, but it’s hard to imagine why someone would spend the same amount for a similar product that isn’t first party (Apple), even if this has some nice included features (matte display and adjustable stand) that Apple charges for. I think long term, the best marketing for this product is “it’s like the Apple display, but costs way less.”