There's definitely valid stuff in there, but I feel like you should always keep in mind that subverting these can also be an option.
Also, while I love good world building, I wouldn't really trust Ms. Rowling's advice on this. Not because of her other bullshit opinions, but because she's well known for throwing in stuff, and then not keeping track of it, or not thinking through the consequences.
JK Rowling has built her empire on neat notions and cool ideas. But she isn't held accountable for loose story threads and so doesn't resolve things out of habit. It works for Harry Potter, why won't ignoring things work in real life?
That she also can't fathom why people are upset at her while she tweets her poorly thought out crap to a dispassionate audience is killing her.
I agree that the bones are good, if it's used as a framework, not a formula. I think if someone wrote to each point strictly, you'd probably end up with a mediocre story with a boilerplate MC in a bloated world with a drawn out conclusion.
Still, they're solid guidelines, just not steadfast rules to a guaranteed great story.
Gather round kids, and let's all hear once more the thrilling story of launching the iPad as told by visionary storymans Steve Jobs. Truly a tale on par with Lord of the Rings or Dune.
Then we'll have an exciting lecture on jumping straight into the action with technology advocate Chris Nolan, as demonstrated in the middle film of his Batman trilogy. It's hard to believe Nolan was able to tell such a thrilling epic with no fat at all, neatly trimmed to fit at just under 8 hours, and yet somehow still getting across the story of formally unknown hero Batman.
If my sarcasm isn't obvious, I think this is a bad list of ideas, that serves more to glorify the alleged genius of its examples than to actually teach good storytelling.
That video is longer than an episode of Sherlock. If it were 5-10 minutes I'd at least try to see what he had to say. At this length I'm just going to disregard it as someone with too much time hating on something because people like it.
I have nearly two hours and can watch the video. Instead I'm going to happily watch A Study in Pink. I'm not a diehard fan but it's enjoyable enough and a better use of time than listening to someone bitch. Or maybe I'll watch 4 episodes of old Futurama. I haven't decided yet.