3 mo. ago • 98%

Google is ready to fill free streaming TV channels with ads

www.theverge.com Google is ready to fill free streaming TV channels with ads

FAST channels are growing, and so are ads.

Technology @lemmy.zip Google is ready to fill free streaming TV channels with ads

26 comments

At some point they are going to have ad channels with content breaks.

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- We're already there, most 'infotainment' shows are thinly veiled ~20minute advertisements, broken up by ad breaks...
  
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Soon the ads will have ads

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- Those shitty 3 second pre-ad ads on YouTube have been around for years.
  
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  Newpipe, Tubular, Firefox with uBlock Origin.
  
  No one has to watch ads if one is willing to look outside the YouTube App.
  
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  And soon they will have ads! Ads about the ads.
  
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- With Product Placement!
  
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Isn’t that the agreed upon consolation for free content? Was nobody alive when TV was the primary means of content consumption?

It always irked me that people are upset over YouTube running ads. Like, of course they had to start running ads, hosting/programming/daily operating millions of videos isn’t free for them. They need to make money some how, even at “break even” which prevents the idea of profit seeking would mean running ads.

Hate to sound like a “kids these days” but seriously, absolutely nothing in life is free and if there isn’t a direct cost, advertising is going to be present.

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- Permanently Deleted
  
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  I agree that if Google is getting the content for free they should, at least try, to keep it ad free for the consumer. But I don’t know if Google has to pay licensing for stuff like PBS. PBS does technically have ads, but they are unobtrusive, shown at the beginning or end of a show and are presented as “Brought to you by….” Less of an ad and more recognition that a company has paid to support bringing PBS to you for free.
  
  I’ve never uses this service, so I’m not aware of how they might insert ads either. Between shows? Typical ad-breaks times every 8.5 minutes of broadcast time? More?
  
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So, anyone know a good is/rom to flash on my shield? I use 99% Plex and jellyfin

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- Not for the shield, but there's a Chinese device, Ugoos am6b+, that you can install coreelec on.
  
  Coreelec is a linux os designed to run kodi, add a plex add on and it can play almost anything.
  
  Any dolby vision profile, including the one that can usually only be played on bluray players. Any audio including TrueHD, dolby atmos, and DTS.
  
  Sucks for streaming apps sadly, so you'd have to get another device like Apple TV or something.
  
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  I really wish people would stop suggesting Kodi/Linux/Plex/Jellyfin as an alternative to Netflix and the like. These are just fundamentally different services that are not comparable. And Linux is limited to 720p.
  
  -12
- Maybe this will be the straw the causes them to port librelec to it
  
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I'm not sure what exactly is going on here. This is regarding their live TV service and FAST streams, which both already have ads by default. Is this just that they're replacing the existing ads from the original stream with new ads?

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Yes, we know. We've been alive long enough to see You Tube's slow demise.

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- At least there are ways to block those ads. Sponsorblock is a godsend as well.
  
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I have a google TV device and I didn't even know they had a free option FROM google, but Pluto and tubi already have ads so not really surprising google would too... I just use jellyfin and smart tube, haven't seen ads in ages.

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This is the best summary I could come up with:

Google is launching a new advertising network that serves targeted ads to Google TV-powered streaming boxes and smart TVs.

The ads service, known as the Google TV network, lets advertisers place unskippable in-stream ad spots across more than 125 live channels — many that are FAST, or free ad-supported streaming TV channels that Google’s been hell-bent on getting users to notice.

Google says there are 20 million monthly active Google TV and Android TV OS devices, a significant figure for advertisers to consider.

Google Ads can spread across networks on Google TV, and include Google-owned ad inventory in third-party apps.

According to Google, viewers of Google TV’s free channels watch on average 75 minutes per day.

FAST channels are growing fast since it’s the closest thing to paid cable service without the bill, and while the content is mostly reruns, sometimes people just want that old-school background noise — a perfect place for ads.

The original article contains 203 words, the summary contains 154 words. Saved 24%. I'm a bot and I'm open source!

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Wait until they make a cultural phenomenon out of advertisements. It'll be like Demolition Man, but the people will be even dumber.

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I like to use Pluto TV m3u in Tivimate and my own curated content from Plex in there too with DizqueTV.

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