This is an interesting sabotage to any figures that want to maintain their presence.

If you search for "brandname twitter", you're probably going to get what you want. "brandname x" will be a SEO catastrophe.

Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.

109

Corporations just seem to be getting more and more abstract... Here's my ✨ amazing ✨ (non-complete) list:

Oversimplification of logos (*cough* *cough* Firefox killing our fox)

Corporate Memphis (that big tech, supper flat, indestiguishable art style)

Websites (everything is either a bento box, image carousel, or loaded up with scroll-based animations -- or all of these)

Names (Facebook is now Meta, Twitter is becoming X)
40
- Firefox still has the fox:
  
  38
- Corporate Memphis is just the worst. I dunno why but it gives me heavy dystopian connotations.
  
  13
- https://en.m.wikipedia.org/wiki/Becoming_X
  
  Appropriate that this album is from the late 90s, which is when the X name would have actually been cool.
  
  5
- The google redesign was the worst. I still haven't gotten used to it and doubt I ever will.
  
  4
- You must have missed this…
  
  https://www.niemanlab.org/2023/07/if-other-media-companies-thought-about-brand-equity-the-way-elon-musk-thinks-about-twitters-er-xs/
  
  X was ahead of the game, but now everyone is quickly jumping onboard. I'll be changing my username to 's' as soon as I finish typing this. /s
  
  1
- These design examples are really interesting to me. I would hazard a guess that these types of designs are only popular right now because they are common among rapid design software packages/subscriptions used by companies who don't want to hire real designers. I don't think the styles are inherently bad but they certainly are lazy.
  
  1
A brand that limits users on how many content they can see wouldn't want them to use their search engine when there is a free one that does it better

17
~~my bad, replied to wrong comment~~

1

Just pronounce it like we would pronounce a Chinese name, where the X are pronounced sh

Twitter -> Xitter [shitter]

84

It’s a Roman numeral for me…

Ten-Men

SpaceTen

The Ten Factor

Tenbox Series Ten

Mac OS Ten
25
- Although Mac OS X was used as a roman numeral when it first launched. It lost all meaning when they added the code names to it.
  
  8
@BudgetBandit @samsy, it is not an X, when designing the logo he only thought that by drawing another one at a right angle at each end of the line, it would have been too obvious.

3

Permanently Deleted

65

Could also just be that Elon is a dumbass

72
- A healthy dose of both
  
  36
- Permanently Deleted
  
  8
He actually tried backing out of the deal, but it was already too far to do so when he realised it wasn't a good deal at all...

22
- That and if he wanted to burn it down, he wouldn’t of thrown the fit about threads. Unexpected events doesn’t make something a conspiracy.
  
  5
Permanently Deleted

2
- If the buzz doesn't translate to (paying) users or ad views he doesn't profit shit from it.
  
  15

https://en.wikipedia.org/wiki/X_Window_System see logo and name in case not familiar with the context

50

I love how the X wm came from the W wm which was in the V OS

17
I honestly think it is close enough to the x.org logo to be a trademark suit.

7

If X is no longer twitter, how long till the copyright on the twitter brand expires?

You can't argue anyone would confuse a website called twitter with 'X'.

Maybe Zuckerberg could rebrand threads Twitter.

47

That would genuinely be funny, I'm all for it

36
Trademark not copyright. Copyright only applies to entire works like a song text or the code Twitter has produced. For example the song title alone is not copyrighted. A trademark realistically only expires when it gets contested in court.

18
Is there a law that you must use a trademark to keep it?

7
- There's a similar law where you must at least defend a trademark against misuse to keep hold of it. That was the reasoning behind this music video for Velcro:
  
  https://youtu.be/rRi8LptvFZY
  
  So, based on that, maybe they won't lose it just by not using it. But if someone else tried to establish a Twitter product, they may lose the trademark if they don't fight it.
  
  12
- I think there is, but AFAIK they can use it for something very minor and it still counts.
  
  3

𝕎𝕆𝕎, 𝕊𝕌𝕔𝕙 𝔸𝕟 𝔼𝕏𝕔𝕀𝕋𝕀𝕟𝔾 𝔸𝕟𝔻 𝕔𝕣𝔼𝔸𝕋𝕀𝕍𝔼 𝕀𝕔𝕆𝕟

𝕏

35

Just from an economic standpoint, it's such a terrible decision. The Twitter bird is iconic to the point where the trademark itself is worth a considerable amount. This is like Disney dumping Mickey Mouse for a side character in The Dark Cauldron.

32

RIP people searching google for help with "X" on Windows.

26

xorg, x11, x display server

x twitter, x.com

8
- x.org has this a big fat link to follow them under, that must be where the X social network is now.
  
  8

A guy made wayland social to prove superiority lmao

21

Can’t wait for the first X on X by X Æ A-12 about the SpaceX launch

19

Bland corporations and mediocre CEO when they need to name something * Slaps an X on it *

18

Oh no, i love the x-com games. They don't deserve to be the name sponsor for Elons weird platform.

18

I think he is referring to the X-Men and Wolverine don't deserve to be the name sponsor for Elon's perverted platform.

4
- Come to think of it, will employees be called x-men? Like the Zuck started refering to his employees as meta mates or whatever it was.
  
  2

Classic Elon, will tweeting be called sexting and is this the main reason for the name change?

16

Hmm maybe just exting?

2
- Tweets are now 𝕏crements
  
  1

Sometimes I wonder if the Claudian letters stuck and, just like we got X for /ks/ (or /gz/... or /ʃ/... or whatever, this letter is a mess), we also got a Ↄ for /ps/. Maybe modern people would be also spamming Ↄ for this sort of "rule of cool"?

15

When I first read this post, I thought the CSS had gone wonky and part of the O was cut off.

7
- ·puᴉɯ ou ʎɐꓒ ·ǝnɓoɹ sǝoɓ SSꓛ ǝɥʇ sǝɯᴉʇǝɯoS
  
  10
- CSS? You mean ZZↃ?
  
  9

Musk's gon' bill it to ya

Tired of tweeting for free? X's gonna monetize ya

Tap tap, open up the app, it's ~~free~~...

With the non-stop, cash grab of premium fees

Riding rockets, now he's starbound and sold

But he got such a grand scheme

That'll make a tweeter wonder if he’s been memed

Damn right, and he'll charge you again, 'cause he's Elon, so hes gots to win

Tweet battles with the freemium, but no matter how many cats he boxes with, he'll profit on your scene and win

15

I honestly wonder if this is going to end up forcing the X graphics system to rename itself based on trademark law.

10

I doubt it. They don't compete and X has preceded Elon's rebrand by decades.

15
XBox brand in shambles.

10

"χ"... A most ancient letter. Some say "kye," but the meaning is the same. Death... A letter that spells endings

9

This is such a bad move just from an SEO perspectiv

8

Elon is breaking up with his X and starting anew

8

I'm thinking Elon doing this crazy rename is a throwback

https://en.m.wikipedia.org/wiki/X.com

8

Sad thing will be he's probably somehow going to make SpaceX part of this

4

He's kicking into x.ai. There are good reasons to think that he bought Twitter to use its massive data-set of human language to train an ai - NOT because he gave/gives a shit about Twitter as a profitable company.

If it becomes a paid competitor to OpenAI, it solves its profitability issues without enhancing "Twitter" as a social media site. Anything he said about improving Twitter was likely a lie designed to prolong usage of the platform and enhance the dataset.

4

Why did he have to buy Twitter to get the tweet data? Isn't it all publicly visible? (Seriously asking)

6
- Lawsuit protection and the pairing of tweet data with internal demographics data? There's no telling what Twitter knows about its users from being installed on their phones(geocoding, network analyzation, etc.) to analyzing their advertisement engagement to sentiment analysis of word choice and it goes on and on.
  
  As stupid simple as the tweeting/re-tweeting mechanisms are, that doesn't mean they don't have serious targeted marketing algorithms and other high end data analysis tools behind the scenes. It would be silly if they didn't.
  
  2
- Copyright maybe?
  
  2
Why would you think access to Twitter users nonsense is in any way an improvement over existing training data let alone enough make spending tens of billions for Twitter a good deal. He bought it because he said stupid shit and when he thought he could back out they were suing him to uphold the deal he made to buy it and they were going to win.

5
- I don't know, I think he was trying to get the price down because why pay more than you have to?
  
  Also, I think a decade's-worth of notable human discourse in discreet packets of n-characters in an already hierarchical organization paired with deep demographic metadata could be seriously valuable.
  
  1

Platforms like Reddit will never die, regardless what they do wrong. Twitter is the proof

3

Myspace has entered the chat.

8
The internet hasn't even been around that long I wonder how long a web platform can even exist? The have certain been generations so far. It feels like we are changing generations now

3

So there was a thing called Unibird? I'm excited to learn more about operating system history.

1

Yes, with the most toxic users of all time.

1

X gon give it to ya

𝕏