Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool

kotaku.com Big Oil's Using Fortnite, TikTok, And Twitch In Effort To Convince Kids Fossil Fuels Are Cool

Shell knows young people are worried about climate change and hopes some Fortnite maps will fix that

cross-posted from: https://derp.foo/post/295424

There is a discussion on Hacker News, but feel free to comment here as well.

Gaming @lemmy.zip Big Oil's Using Fortnite, TikTok, And Twitch In Effort To Convince Kids Fossil Fuels Are Cool

Hacker News @derp.foo Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool

TechNews @radiation.party [HN] Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool

20 comments

Oil companies trying to connect with kids through a video game... A boring dystopia. Next they should make an oil pop song. And post some quirky memes. And start streaming on Twitch. Then the youths will really be interested in this rad fossil fuel company.

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- They got a mythbuster recently to try and capture the millennial audience
  
  16
  
  Well that didn’t work very well
  
  6
- Growing up, the amount of Lego and Shell sets that were around was astounding. And apparently, ExxonMobil did a few brand deals with them as well.
  
  Trying to make gas stations(fossil fuels)cool isn't anything new. The number of toys branded with oil companies is staggering.
  
  11
  
  Now that you mention it, I can remember all these.
  
  3
  
  Did they make something like gas trucks and gas stations? Or was it just the sponsors on the little race car sets? The race cars make sense, but if there were people building Lego gas stations, oil rigs and stuff thats wild
  
  2
- Not exactly what you meant, I think. Should fit the general idea you were going for though.
  
  6
  
  That was horrible. On so many levels.
  
  3
  
  Minutes. Of... that.
  
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- 🎵 Whale oil do do do do do do 🎵
  
  4
- Can't wait for the Exxon vtuber to debut!
  
  0
  
  The red superchats being paid in 5 figures will probably be a big tell.
  
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It's a shame that younger people, who are struggling with economy and have generally less money, can only buy older cars that need twice as much fuel as a newer, efficient model (or ev that can be zero emission, depending on source of electricity), but also pollute three times as much.

I don't know who shell is trying to fool. No one, especially young people will ever think buying petrol is cool so they should do it more. It's something they hate to do as there is often little choice.

28
I recommended giving this a watch, exactly about this topic.

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Oh good. I was just thinking "Hmm, I haven't tried Fortnite in a long while, maybe I should check it out again." ...Yeah. ...No.

9
It’s a shell game.

8
- Shell sports, it's in the game ...of turning tax money into smog
  
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- I love that they always shut down vapes because there isnt evidence for them being healthier than smoking. But from my experience people who vape generally only have a nicotine addiction while people who smoke can barely breathe.
  
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