12 mo. ago • 87%

I get that AMP sites are supposed to load faster. But why do they have to be so ugly?

Or why do they need to change the appearance from the original version of the page at all? It just looks unaesthetic

22 comments

Fuck AMP. Ignore it, don't use it, let it wither and die off. Today.

94
- That's not gonna happen. It's forced down your throat and most people don't have the knowledge to do anything about it. Much like religion.
  
  -17
  
  Hey, I'm all for killing every god, but if your vote at the federal level doesn't count and the cops are all violent bigots from the next county over, wtf else are you supposed to champion? A living fucking wage? Body autonomy? Simply NOT being a rounding error in one more billionaire's financial report? Plant your flag wherever you need to, but I say again: Fuck AMP.
  
  14
  
  AMP sites were enough to make me change the default search engine on my iPhone and I'm a very lazy person.
  
  The good news is that Google is deprecating AMP now - or at least, its no longer a requirement for getting a 'Top Stories' place in search results - so I'm hoping we see it wither as sites no longer field compelled to use it
  
  https://www.searchenginejournal.com/google-retires-amp-icon-survey/406770/
  
  11
The original is often just as bad.

But you know what would load even faster and look decent across most form factors? Plain semantically correct HTML with minimal CSS and no JavaScript. For some reason that solution doesn't seem to occur to Google's engineers /s

41
- https://motherfuckingwebsite.com/
  
  11
  
  I was looking for that site when I was writing my comment and I couldn't find it. Thanks for posting it.
  
  3
- No JavaScript? How dare you? 😱
  
  4
  
  If we do NOT have a 46 component loading animation that loads TWO trackers and requires 20% GPU utilization I AM GOING TO PUKE, TEAM
  
  9
Because Google. That is all.

18
- They ruin everything they touch. By now the OP’s name and particulars have been fed into every laptop, desktop, mainframe and supermarket scanner that collectively makes up the global information conspiracy. Otherwise known as, “The Beast.”
  
  20
  
  I chuckled seeing your user name after reading this lol.
  
  9
  
  Just found out google will mess with you and demand a captcha if you're on a VPN in certain locations. They're absolutely trying to ruin every single aspect of the internet they can.
  
  3
- AMP on its own and Google's AMP service are two different things. AMP sites in general are better for mobile browsing. One should avoid Google's AMP service, though.
  
  6
I know we're on No Stupid Questions but I feel like this is a stupid question. What's wrong with AMP?

4
- Different people will have different answers, but one of the most common thing I have heard is that it's basically another way that a big tech company was trying to control the internet.
  
  Google started to basically require websites use AMP in order to appear in search results. This is a conflict because AMP doesn't support all advertisements, but it does support all ads by Google. This matters on mobile because people are less-likely to have adblock. So they weren't telling websites "if you don't use our ads, you won't show up in search results", but they were implying "if you would like to continue to make a living you will use our ads and services."
  
  11
  
  Is this why I have never noticed a difference between amp sites and non amp sites? I use adblocker on everything.
  
  4
- Don't worry about it, I'm here trying to figure out what the hell AMP is in the first place.
  
  1
Well... what is an AMP site?

2
- Accelerated Mobile Pages. Basically a sort of fast-load version of your actual page for mobile use. Something Google came up with to enhance mobile search? It never really got off imo...
  
  3
  
  I hear this term for the first time today. Thanks for clarify.
  
  2
If you're an Android, Kiwi Browser has an option to remove AMP (use direct website over AMP version)

2

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