Maxwell House to rebrand as Maxwell Apartment
Maxwell House to rebrand as Maxwell Apartment
www.gcrmag.com
Maxwell House to rebrand as Maxwell Apartment - Global Coffee Report
35 comments
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New tag line:
"Maxwell Apartment, cause let's face it, you will never be able to afford a House."
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TIL this shit excuse for coffee-flavored water still exists.
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At $21/can if you can believe it.
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21??? That's insane!
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I can't wait til Maxwell Cardboard Box comes out. -At least it's not a mouthful to say.
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It is the distant future, the year two thousand!
We are robots.
We have Maxwell Walmart pushcart and we don't understand the origin of this brand but love the taste! -
Maxwell Bedsit, more like! Also, didn’t know this still existed.
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So if I start drinking this swill, instead of fancy lattes, I'll be able to afford everything, right?
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I don't get the advertising idea behind this? Is it supposed to be implying that people in smaller living situations drink less coffee? Is it smaller containers because apartments supposedly lack as much storage as houses?
Beyond just being a stupid idea from a company perspective, it's also a stupid idea from a marketing perspective because your marketing campaign is ostensibly supposed to make sense. There's no correlation between coffee and size of a person's living quarters, and so it seems that the joke is entirely based on "apartment is like house". Which a fifth grader could have come up with...
I hate this timeline.
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If you dig through the finer marketing print, it seems like this is a concept you can "lease" for the next 12 months, meaning it's not a rebrand at all, just a year of alternative packaging. But hey everyone is talking about them, so it worked.
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It's basically the waffle house thing but much less clever, and even that was stupid. "User engagement" is what they are looking for. Our talking about a can of burned wood, hamster bedding, and old coffee grounds guarantees a sales increase. People should start boycotting products when they do stupid crap like this to discourage the behavior, but honestly, much bigger fish to fry right now.
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Its supposed to trigger conversation so people post about it on link aggregators like lemmy or reddit to make fun of it, but also communicate the campaign to a wider audience without needing to spend money on advertising.
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To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
Sucks to not have room for it in their apartments
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I'm surprised they can legally call it coffee.
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I presumed it was short for “house blend”. The hotel history is arguably more worthy of consumption
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Honestly that deal sounds amazing. My office has a Keurig and pods are stupidly pricey. I bought a coffee maker and probably spend $100 for shitty grinded coffee a year.
Unfortunately, Maxwell House gives me headaches.
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Lmfao "opting to rent" as if we have a choice
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To be rebranded again to Maxwell Tent in a couple of years
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Then, a few years after that, to cardboard box.
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Maxwell Hobo is on the way
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Okay but the Maxwell House was a hotel…
35 comments
What’s the opposite of eating the onion?
I thought this was satire through the whole read.