It makes no sense when their Harry Potter game sold like hot cakes (even to non fans), and their Kill The Justice League game is hot garbage. Why would you continue in that direction?!? Live service games have been failing since Anthem. Give up already!
They've been doing this for years. I worked at WB Games over a decade ago, and they told us that if there was a maximum amount of money a player could spend on a game we developed, we had failed.
WB has had some garbage tier writing and projects for a while now, maybe they should stop acting like their franchises are going to be insane successes with no effort.
Ah yes - the the DC cinematic universe went great, and people definitely can't get enough of lazy rehashes of the same old IP - what could possibly go wrong?
Investors see $$$ in live services and most Corporations don't understand games somehow. Nobody gets why people can be bored of Ubisoft re-releasing the same formula every year in a different skin is getting old, they just see that they spent money on it and expect a return on investment.
Well people still buy their games, so at the end of the day they arent wrong. I havent played a new ubisoft game in years, im holding out on the new splinter cell for it to be the last nail or change my opinion for better.
By now companies must know that games based on an IP are almost always trash. Usually the IP-games that are supposedly great turn out to have have average gameplay and marketed hard with advertising spends larger than the development costs ( cough I'm looking at you Spider-Man).