This used to be a witty title but some pro-censorship arse complained so here we are

One of the biggest German meat production companies started introducing vegetarian and vegan products 10 years ago - last year they made more profit from then than from their meat branch and are remodelling meat-processing factories for replacements - it's just like everywhere - if you don't lead or follow the change you'll have to try to stop change itself

The shitty thing is that this culture war against replacements is also majorly fucking up our chances to combat climate change as a change away from the meat-heavy diet most people have on a population level would be one of the most effective changes we could make as a society to give us a better chance...

In the first case that you're replying to, we're using the modifier "vegetarian" in front of the word steak to note why it's different than a regular steak. In your example, you're putting "vegan" in front of steak and lying, because it's not vegan. How many people are actually getting confused by a vegetarian product made to replace a meat-based one, especially considering the veggie one is likely more expensive? Meanwhile, how much more likely do you think it is that the meat and dairy industries would rather there just not be any perceived alternative to their products at all? Because that one seems far more likely to me. I know nothing of the politics of France, but those industries have tried and are trying the same tactic over here in the US.

If it's not clear to you when seeing the product in supermarket you are literally too stupid to get your own groceries.

The worst part is that often people telling you what milk should be or not don't even know how the milk they drink is made or where it comes from. The number of non vegan people who think cows "just make milk" all the time for free and that it's carefully harvested by a dude while rubbing her back when the reality is so drastically more horrifying.

Do you think that hamburgers come from Hamburg?

...perhaps?

1. No
2. Yes
3. I would have guessed that, yes. I guess I just learnt a new word lol

Coconout milk would be confusing if they didn't put a picture of a coconout on the label and made it evident that it what you are buying isn't actually milk. I simply believe this same reasoning also extends to meat and any other products that may have a plant based alternative.

They don’t do it like that because there’s a large portion of the population that wouldn’t buy an orange if it had a sticker proclaiming it was vegan, because, “did you see the sticker? Who knows what’s in that thing”

Eh I hadn't really considered the flip side but it makes sense, it's also a problem the other way around for vegetarian folks wanting to be able to spot vegetarian products at a first glance, yeah.

To be fair I hardly ever buy packaged meat so I'm not sure how their labels would look. Though I would expect the plant industries would try and pass their plant based product as the real thing, to trick omnivorous people on buying it instead, so they would write "plant based" or whatever as small as possible if at all (depending on food regulations in the country they are selling it in, of course).

I guess such an assumption would base itself in vegetarian people being more careful with what they buy, compared to normal people, otherwise they'd be tricking them too.

Right, but 'steak' does mean a little more than that. It also would indicate a particular kind of cut of meat, which would generally indicate minimal connective tissue, tenderness, location, etc. Now, you could say "well, all that is irrelevant to this discussion", but to an extent is really is relevant. We are talking about how word meanings are being changed and how that influences consumer choice. Imagine if we started to see companies using the word 'vegetarian ' in a way that simply meant 'containing vegetables', regardless of meat content. Already terms like 'organic' are nearly meaningless in some markets. This sort of thing happens.

Imagine a company creating a half-meat and half-plant based burger and calling the product 'Vegan Beef'. Who could be confused, some might argue here, about this product? - it has 'beef' right in the name.

Strict guidelines can also protect consumers.

To return to the original point, the term 'steak' in a food context has already become nearly meaningless (or at least has so many conflicting meanings that it has lost most of its usefulness). 'Milk' is heading that way. 'Organic' is without much meaning in the US. Would you like 'meat-free' labels allowed on foods that had absolutely no muscle-tissue content, but did contain animal organ, bone, and fat content?

Just because it's plant-based doesn't mean it's healthy. You can load up a veggie burger with all sorts of stuff that might have other benefits, but it's not health food. But otherwise, yes, this has lobbies written all over it.