For men, I like sauvage a lot. Also Code and aqua di gio.
For myself i mix it up depending on outside temp - Code, Valentino, eternity, coco, and a couple of cheap Victoria's secret ones that are just light, fresh scents.
I have some fragrances from small companies that got their start making shaving soap. Barrister & Mann's Lavender, Interrupted is probably my favorite.
I really liked the comment about smells, so some of my favorite are: Freshly cut grass, my child's hair, fresh bergamot peel (cirtrusy in general), baked bread.
For eau de cologne or perfume, I like Aventus by Creed, Egoïste by Chanel, Paris by YSL, Aqua de Loewe by Loewe are some of what I wear from time to time.
In my daily life I do not wear perfume, just like taking showers with nice smelling soap/shower gel. My favorite is Mangue and Coriandre by Yves Rocher.
Glastonbury, by Stirling Soap Company. They're one of those small soap makers that focus on the traditional wet shaving community, but many of their soap scents are available as colognes. Glastonbury is only available in the spring, but they have one called Baker Street which is a good one, too.
I also really like their Bergamot and Lavender scent. It's not available as a cologne, but they have it as an aftershave, and it still lasts all day.
I'm horribly sensitive to perfume and it all makes my nose burn. My CW used to wear essential oils every day and I finally had to beg her not to as I had to get stronger puffers just to sit in her vicinity at work. I honestly don't know how anyone stands it.