2 mo. ago • 95%

Threads spotted exploring ads, but says 'no immediate timeline' toward monetization

techcrunch.com Threads spotted exploring ads, but says 'no immediate timeline' toward monetization | TechCrunch

These findings indicate that Threads engineers are exploring ad technology, but that doesn't mean Threads will debut ads anytime soon, as some suspect.

72 comments

Honestly surprised there are no ads yet. I thought that was the whole point of the website...

135
- They need to make it nice first, to reel people in. Once they are in and invested, that's when ads start.
  
  145
  
  Hey, I've seen that one!
  
  64
  
  Well that sounds enshitty.
  
  35
  
  Yep. that's the classic shitty business model
  
  Make a site that's attractive to use for a lot of people
  
  Once you have enough people, lock in the users with network effect, walled garden, etc
  
  Use the users to draw in businesses
  
  Lock in the businesses and squeeze them for profit.
  
  Squeeze users and businesses for money, abandon any maintenance and improvement on the site except for monetization.
  
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- Permanently Deleted
  
  19
- You don't raise temperature while the frog is in the pond.
  
  15
  
  I don't understand this metaphor. Is it about frog breeding for later eating? Why else would you want to heat your pond, irrespective of the frog. And why is there a greater incentive to heat the pond when there's no frog, and vice versa? So many questions!
  
  4
And this is why it’s not a good idea to federate with Threads.

81
- On the contrary, that's how you get an ad-free access to Threads content.
  
  43
  
  Interesting that you think that I may be interested in Threads content.
  
  27
- There are myriad reasons not to federate with Threads.
  
  20
- Ads don't federate.
  
  8
  
  bold of you to assume that ads won't just be disguised as regular posts (and therefore federate)
  
  Edit: after reading the article I heavily suspect ads will federate. As is they are just specially marked posts so I see no reason to think they won't federate.
  
  50
  
  That's why they have stealth enshittification techniques to disguise them.
  
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  Permanently Deleted
  
  1
Tomorrow.

That’s when.

Stop using meta services.

60
Don't worry, Threads Pro will have you covered for an ad reduction for 3.99/mo.! And Threads Pro Plus for 5.99/mo. will get rid of them all by 2030!

43
- Your prices are optimistically low. They’ll probably be double that and lock features behind the more expensive plan.
  
  2
‘no immediate timeline’ toward monetization

Soo, starting tomorrow

34
We know what enshittification looks like now. Just because you restart it doesn’t mean it’s not obvious where it ends up.

33
I don't get why anyone even uses it. There are other better options that aren't run by Facebook.

26
- It's an awareness thing. Everyone uses it because everyone else uses it, because it's the main one people know about, because Meta has unlimited money to market it and scale it, which are exorbitantly expensive.
  
  7
- Most people are some combination of lazy, uninformed, stressed, and stupid. Can't think long term, just trying to get to tomorrow.
  
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- Permanently Deleted
  
  5
Lmao, called it

20
Tried Threads briefly. It’s full of the same people who comment on or create Facebook reels. Insta-political trolling, deliberately wrong info just to get people to comment and correct it, “I’m stupidly out of the loop on this ridiculously popular topic, can someone tell me why [thing] is?” Just to get every know-it-all to reply. Like every low-effort post on Reddit ever.

Couple that with the inability to sort, and the inability for notifications to take you to the post you were having a discussion on, and I gave up after about 3-4 days.

The platform sucks and so do the participants.

8
- I used it early on and at that point no one had heard of it and it was full of really cool people with good discourse. But then corporations and the rest of the riff-raff found it and it turned into what you saw it as.
  
  The only way to keep something good is to not let it become popular.
  
  1
I have tried Threads, and I really can't recall when was the last time I wasn't impressed at all by something.

This doesn't help.the situation at all.

Hell, Musk's Twitter is a better option to explore than Threads.

2
I never tried threads even tho it was only popular for 2 weeks

1
People use threads in 2024?

0
Couldn’t I just block whatever account throws in advertising?

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