X’s depressing ad revenue helps Musk avoid EU’s strictest antitrust law
X’s depressing ad revenue helps Musk avoid EU’s strictest antitrust law
X invoked tanking ad revenue to remove threat of DMA gatekeeper designation.
He did it! Yes! He is a genius! Run the company to the ground, so the EU doesn't care. Brilliant.
21Making no money to own the libs. Classic.
33On Wednesday, the European Commission (EC) announced that "X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users."
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61This is giving me conflicting feelings
25I'm not conflicted at all. It's a bullshit loophole.
20In this particular case, I'm really not sure it's a loophole.
Antitrust laws exist to constrain companies so large and powerful that they have become, or are becoming monopolistic forces
What Twitter successfully proved to the EU court is that Musk's management of the company has been so spectacularly incompetent that Twitter/X no longer has enough reach or cultural relevance to be in any danger of being a monopoly.
This is, objectively speaking, a serious L for Twitter. They just proved to a court that they're no longer even close to being the best place to spend your advertising dollars. The major spenders will take note.
15
It gives me wonderful feelings, it's X basically admitting that they're dead in the water.
14They never been as popular in Europe as in the US.
Still very big, but nothing like Facebook, Instagram.
9No more than a 13yo who wants to get on the 12yo and younger playground because it’s the only one around and has a hella sweet slide.
4