Google search boss says AI isn’t killing search clicks
Google search boss says AI isn’t killing search clicks
arstechnica.com
Google search boss says AI isn’t killing search clicks
49 comments
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Riiight... Next headline: "Pusher claims that his drugs not the cause sleepless nights and bugs under the skin"
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Fox promises hens will be safe at his daycare.
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AI is driving more searches
This is hilarious. People are searching more because they aren't getting results they need from AI, which drives ad revenue so Google's doing great!
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Search engines are so significantly worse than they were a decade ago. The golden age of accurate searches is over, now it’s all SEO piss and AI slop.
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To give credit to the people trying to make good search, the internet is so much worse than it was a decade or two ago.
Over that time the ad driven internet has encouraged low quality, high volume websites full of articles designed around common search terms.
It started before AI, but now you can drum up an article in seconds it has got much worse.
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SEO garbage has been around for much more than a decade. In fact, before Google got really good at search ranking, sites easily gamed the search engines.
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There are really two options, either
- Clicks on results have decreased because AI summaries are so good. Or
- AI summaries aren't giving the answers people want so they're clicking on results.
It's good for Google to show that clicks are happening because that's part of how they make their money, their clients need the clicks to survive. It's good for Google to show that AI summaries are being used because it's a product they've poured a lot of money into, that's being sold to shareholders as a superintelligence.
Bubble is going to burst.
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Well, he would say that, wouldn't he?
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That's not what the data said back in March. I highly doubt it's gotten better.
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I run sites for a major NGO for addiction recovery. We often ask people how they found us. More than half now say AI. We don't have ads in our sites, but for people monetizing their sites this must be dramatic.
Also, Google must be bleeding ads revenue,
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Google search boss says words and no numbers :333
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To computer, word is numbers
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So he's lying. Good to know.
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Man who invented torture nexus claims torture nexus isn't used for torture.
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People still use Google for search?
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Do people still use the most popular search engine for search? I get you're trying to be factitious but it comes across as naff.
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I just tried to use google a few hours ago and it got me the same bad results as other search engines, only that it gave me a bunch of advertisements and AI slop first.
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It might be the most popular but it is utter crap and has been for a while. It has reached peak enshittification. You used to be able to say you absolutely wanted a term in the search or you didn’t want other terms. It ignores all of that now. Google stopped being about able to search years ago and is more about showing you the most relevant ad. I’m either DuckDuckGo or I self-host my own searxng. I’ve also tried using a locally hosted perplexica (running on my own local LLM) which uses searxng underneath the hood I think.
Btw: I’m a yank so I had to look up naff so I learned some cool new slang! Now I’ll admit I was being slightly flippant but serious in the fact that Google really sucks as a search engine now.
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*facetious
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DuckDuckGo is way better.
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Amount of Google searches I've made since implementation of AI results: zero
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I've only used Google a couple of times, and by accident. The ebook reader I have seems hard coded to search Google when you ask it to search the web for a word in the book. I intensely dislike the AI slop. I do not want an AI summary of the Wikipedia article. Just take me to the wiki article you dunces!
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I don’t believe this for a second.
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I don't believe this for half a second.
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I believed it for a couple seconds, but then I came to my senses.
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Are we counting Gemini interactions as search?
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Ding ding ding
If you make up a new metric then you can say there isn’t a problem.
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Oh so Google is only killing people and not the Internet? What a relief. /s
What a bunch of BS.
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Search clicks were dead already from 19 out of the top 20 results being AI generated SEO garbage pages and "articles" that contains information that is blatantly false and even contradictory. AI just gives you that same garbage right there without having to click anything. The real info is probably buried somewhere two search pages down.
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Honestly, the guy is absolutely full of crap, but this is a solid point. The question is where the clicks AI summaries are absolutely killing are coming from.
I can't imagine this will survive forever, considering that Google has already gone through the loop of getting nuked from orbit by the EU by summarizing news content once. Even if AI wasn't involved in this at all, it's of very dubious legality in... well, wherever Google News got swiftly shut down.
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As my country likes to put it "ownself check ownself"
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Reading bing, dogpile ddg and misc website aggregate requests as clicks
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Hahahahahahahahahahaha.....
\ But on a serious note I am starting to get questions asked how to avoid AI completely. Nuke Google seems to make people very angry!-
Avoiding Google is honestly the best choice to avoid AI. Duckduckgo has a toggle where you can switch off AI summaries and filter out most AI generated images in image search. I switched to DDG years ago and never looked back.
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indeed - run a searxng instance now and it is my default search engine. Includes google in the search but no AI and adds DDG and others. Works well enough
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Nice try Mr convinso
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I believe it, chiefly because I read the slop answer and then have to check 5 more pages to figure out if it's spouting nonsense or not.
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I click the links to the source on the relevant part.
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Company fails to realize people circumvent their shoehorned tool
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How does data show better experiences?
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Use searx
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Cloudflare is killing clicks
49 comments
Owner of product being sold says product is not bad.