Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
75 comments
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Isn't this how we got fanta
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You beat me to it.
Maybe an uno-reverse fanta?
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One aspect I haven't seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it's working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.
In light of this, this advertising campaign from coca cola feels like a desperate move to me.
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With the amount of alternatives it's also very likely that you'll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any "feature", and not because it's German either. I just tried it on a whim ages ago and preferred the taste, so that's what I've been buying since.
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Made in Germany? Well, so is Spezi, and Fritz cola, and Freeway Cola, and Ja! Cola, and a bunch of others.
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Alaska and Leikheim are my favorits <3 But nothing bests Riegele Spezi (the Original)
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But owned in....
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This is exactly why this kind of marketing would never work for me. It's why even if I lived in the EU, I would still refuse to use Google products because I don't trust them, even if they're technically bound by law to care more about protecting my data.
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Here to remind anyone unaware of fantas wild wikipedia page.
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Exactly why I opened the comments here
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Fantasia? Really?
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People are not going to fall for this everyone knows it's American
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don't care. get out.
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"Come on, you guys used to love us!"
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Is this real?
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I only buy Palestine Cola. It tastes much better and is a refreshing "fuck you" to genocide supporting Coca Cola and Pepsi
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What is Palestine Cola? I’m guessing it’s not a product of Palestine.
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https://palestinedrinks.com/en/about-us
We are proud to present Safadfood AB, a company offering high-quality carbonated beverages, run by a Palestinian family and based in Sweden. Our drinks are more than just a refreshing treat – they represent a symbol of unity and community.
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100% of our profits go directly to war-affected people and children in Palestine. Through our work, we aim to alleviate the suffering of those living in uncertainty and challenging conditions. Our goal is to support the most vulnerable and help build a brighter future for those hardest hit by conflict.
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It is as good as it gets in the current situation. Israel would never allow Palestinians in the Westbank, leave alone Gaza become successful with such a brand.
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Why would anyone pay brand name prices these days. The store brand in my local store is 30% of the cost of coke, Pepsi, etc. $15 for a 12-pack?! That’s just insanity.
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All coca-cola brands https://www.coca-colahellenic.com/en/our-24-7-portfolio/brands-a-z
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Monster and JackDaniels also belong to them? Explains some stuff...
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Depends where you live. This is one of their distribution company for Europe and 3rd in the world. You can read more about all their distribution companies here https://www.coca-colacompany.com/about-us/coca-cola-system
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Sinalco ftw
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Is this why all Cola bottles are „a product by coca cola” and everything has a german word like bro stamped on it?
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Still a soda tho. 👎
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No one in Europe calls it that, though ;-)
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75 comments
I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.
I've been trying the cheaper stuff. Some of it is great. Don't be afraid to try the bottom shelf items these days.
Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
I even like to say the local breweries often are way better! Leikheimer, Alaska, Riegele Spezi, and more. Waayy better!
I tried out spezi when I travelled to Germany, it was weirdly nice.
Didn't know that was an actual brand; in my youth it was a colloquial name for a 50/50 mix of coke and orange lemonade. Another name was diesel.
Paulaner or Riegele?
I miss it.
https://en.m.wikipedia.org/wiki/OpenCola_(drink)