Starbucks to cut 900 jobs and close dozens of North American stores as sales struggle
Starbucks to cut 900 jobs and close dozens of North American stores as sales struggle

Starbucks to cut 900 jobs and close dozens of North American stores as sales struggle

I don't understand the appeal of Starbucks. Their products are prohibitively expensive and aren't even very good. It's like the McDonald's of coffee.
Even McCafe is better than Starbucks.
Someone likes sugar ....
Forgive me ... for I am an engineer and we tend to be obnoxiously objective ... but coffee is coffee ... I tend to just make my own, and on a pinch. I prefer gas station's for the convenience
Socially acceptable/normalized morning milkshake addiction.
Thats the appeal of Starbucks.
They sell coffee flavored milkshakes.
And both sugar and caffeine are addictive.
More like the Dairy Queen of coffee. Basically desserts with a little coffee flavoring. Order a simple espresso and they break down in tears.
Luckin will eat out their soft underbelly in 6 months.
Yep.
Try ordering a dirty chai, you'll probably just get a coffee and a chai latte poured together.
Exactly. Crap for the masses. Worked for McDonalds.
A big part of it is that they’ll let you have any weird combination you want. They’ve got a ton of syrups, different milks, cream, sweet creams, different roasts, different shots, a bunch of stuff and you can get it any which way. If you go to almost any other mainstream coffee place you won’t have nearly as many options and you probably can’t combine them in any way imaginable. I have a few friends who work at Starbucks and they’ve shown me some crazy complicated drink orders they’ve had to do before.
Now I don’t think those crazy combinations taste any good, I’ve tried some before that friends have liked or that my barista friends have given me as a taste, but if you’re someone who likes sweet drinks I could see the appeal. For what it’s worth, a vast majority of their consumer base (at least that I’ve seen and heard) are the exact stereotype.
Taste is subjective. Personally, I decided to stop getting Starbucks along with as many other US companies as I can manage, but before that I enjoyed them, so did my partner.
The appeal is that it's like the McDonald's of coffee. Consistent, familiar, available, affordabl ish ( I know their prices aren't good but most high end local places will charge a lot too). If you don't understand McDonald's then what about pop music? All appealing to the middle of the bell curve. If you are reading Lemmy instead of reddit, its less likely that you tend to favor the middle of the bell curve on other things as well.
In my city, we have hundreds of coffee shops. Which is good.
But they're all priced like Starbucks. Which is bad.