10 mo. ago • 93%

Burger King Giving Discounts If Facial Recognition Thinks You're Hungover

gizmodo.com Burger King Giving Discounts If Facial Recognition Thinks You're Hungover

In Brazil, Burger King says it's doling out "Hangover Whoppers," using facial recognition to determine whether you had too much to drink last night.

Technology @lemmy.zip Burger King Giving Discounts If Facial Recognition Thinks You're Hungover

67 comments

So, who is providing the software? Because that's who is paying to get a unique data set of face images. Specifically Brazilian faces of people who either self-indentify as hung over or want to try to game the system for a discount. I'll let you guess which population is going to be bigger.

89
- Taking advantage of inebriated people to hand over their biometrics, not even for a free burger, but a discounted burger.
  
  51
  
  Formerly inebriated people.
  
  A free burger would make for a very expensive data set methinks.
  
  18
- Feels like their training AI with live data until it gets good at detecting drunk people. Law enforcement and private security will love it. Precrime detectors in Training.
  
  28
  
  But they're not using drunk people, they're using hung over people. Not sure why, it's an interesting question.
  
  3
- Maybe it's just burger king, so they can look at your selfies on Instagram and know when to fill your ad space with burgers 😜🍔
  
  2
Capitalist dystopia in its essence. Fetish for AI and normalization of mass surveillance, after all, AI's need to be fed, right?

80
- If you're in line at Burger King, your life's already in kind of a dystopian place as it is. Clearly, several things have gone wrong for you to end up here.
  
  19
  
  Hah, a line a burger king.
  
  14
  
  No other fast food chain here (we don’t have that many options) has as many vegetarian options, so if I crave a cheap mediocre burger it will probably be Burger King.
  
  10
  
  I don't need to be a Burger King consumer (which I'm not) to consider this news a dystopia.
  
  7
  
  I prefer Burger King over most restaurants.
  
  I'm probably going to order a burger anyways so I don't see the need to pay extra for a fancy one that I need a knife and fork to eat when I can get just as tasty burger from BK.
  
  4
  
  I actually didn't understand your point.
  
  1
- What? Their fries are so good tho.
  
  1
So they are actively encouraging alcoholism?

54
- If you take a real close look at alcohol culture you might notice hock shockingly widesperead, ancient and insane it all is
  
  19
  
  When I was my kids age, it's what was fun. Now, it's been mostly replaced by gaming with friends.
  
  3
- It's not alcoholism to be hung over lol
  
  9
- I always look hungover. It’s great as I’ve had 6 burgers for free.
  
  2
- Its brazil dude they have cocaine broblems
  
  1
  
  If your dudes are giving you broblems, then im afraid it is time for a change
  
  3
A boring dystopia

47
- I don't understand the how this positively indicates a dystopia.
  
  0
- This would be a boring utopia
  
  -1
Legitimately thought this was from the Onion

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deleted

31
- *==
  
  = != ==
  
  19
  
  How do you know which language they are writing in?
  
  9
  
  deleted
  
  5
Do the legal drug to let A.I descide if you had enough of it to get the shittiest meal possible for cheaper.

20
- Tastes real good when you're hung over though
  
  1
Its a trap!

19
They meant to say fecal recognition. They're struggling to determine the difference between a Whopper and a whopping dookie. No luck so far, and I doubt an app is going to help.

11
Now everyone's gonna be going around looking like shit for some extra pocket money.

11
- Some of us always look like shit.
  
  10
  
  And now I get to accuse you of doing it on purpose!
  
  Really though, being ugly is such a real disadvantage. You may as well have some financial burden lifted for it.
  
  3
Every day I thank the universe I learned how to cook for myself

10
- Two things have saved me money in this life - being able to cook, and being able to fix things.
  
  4
Wait, I'm not browsing NotTheOnion??

10
Why would anybody would Burger King in any state of being?

5
- drunk too am i
  
  4
- At least 7 you for one is happenstance
  
  2
Me with my eternally stoned looking face

context my friends and relatives always think i am partially or fully high at all time (and i am not)

5
Welcome to the world of tomorrow!

4
- Here is an alternative Piped link(s):
  
  Welcome to the world of tomorrow
  
  Piped is a privacy-respecting open-source alternative frontend to YouTube.
  
  I'm open-source; check me out at GitHub.
  
  2
AI that reads your face and starts cooking what you're hungry for is in the right direction.. that's more of the cities in the clouds, Jetsons world than the Phillip K. Dick kinda place that we're cultivating..

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- deleted
  
  1
This is the best summary I could come up with:

The Brazilian wing of Burger King announced a surveillance technology marketing stunt this week called the “Hangover Whopper,” celebrating the booze-filled days between Christmas and New Year’s with facial recognition.

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code.

The Burger King software thought for a second, and then recommended the Double Whopper Jr. That’s only a one on the hangover scale — tell that to my headache — but I did earn a little discount for my privacy sacrifice: a coupon code for R$3.00, or about $0.62 in American dollars.

For the last decade, advocates raised alarms over the creeping spread of facial recognition, a technology that promises to destroy the few remaining shreds of privacy we have left.

Just last week, the FTC banned Rite Aid from using facial recognition for five years after an investigation found the drugstore used a lazy implementation of the technology to falsely accuse thousands of people of shoplifting, including one incident involving an 11-year-old girl.

It’s also functionally useless for other things like measuring your emotions, detecting political affiliations, or finding you a date, despite the dozens of companies promising digital phrenology.

The original article contains 591 words, the summary contains 213 words. Saved 64%. I'm a bot and I'm open source!

2
So MC collects biometric data now?

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Joke's on them. I stop going in to not have my face scanned and then just starve.

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LOL

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