9 mo. ago • 96%

Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI’s Sora: “Jobs Are Going to Be Lost”

www.hollywoodreporter.com Tyler Perry puts $800 million studio expansion on hold because of OpenAI’s Sora

Perry: Mind-blowing AI video-generation tools "will touch every corner of our industry."

Technology @lemmy.world Tyler Perry Puts $800M Studio Expansion On Hold After Seeing OpenAI’s Sora: “Jobs Are Going to Be Lost”

27 comments

The use of AI in movie production is going to crater the market entirely. Why is a person going to pay big bucks to see something they could make themselves with a few prompts. We are going to wind up with all human made certifications at some point. It's just getting stupid. It makes sense for Perry to hold off a minute honestly tho if I were them I would buy property to hold just in case anyway.

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- Let's leave aside the fact that everything produced today by so-called AI is absolute dogshit. Let's pretend it produces things that it's asked to produce. Even in this version, where's the pleasure in watching a story you've just created with prompts? The point of story is to be taken on a ride by somebody else - ideally someone you trust to give you a satisfying ride and not waste your time.
  
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  You are assuming people is not ok with watching absolute dogshit. If modern filmmaking and TV production has shown us anything is that that is not true.
  
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  where’s the pleasure in watching a story you’ve just created with prompts?
  
  I imagine (some of) the fanfic/fanvid community might love something like this for making fanvids. Some of my friends are big into the fanfic/fanvid scene and would probably love writing/directing their own videos to share with fellow fans in the community.
  
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  The fear is that AI will be able to produce movies that are well above the ability of even the brightest filmmakers. At the rate of its current development that is an actual possibility, at least a lot of people think so.
  
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  That too. It will be impossible to trust AI generated stuff in terms of quality knowing that every other movie you watch won't even have any kind of conclusion because the model had incorrect weights or some shit.
  
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  If we're assuming AI successfully produces what it is asked to produce, simply having the execution of the story done by the AI might be enough to entertain the user. Additionally, they can use it to then entertain others, where those others feel like they're taking a ride on the prompt writers story.
  
  However, I can't imagine such a story having the depth needed to really entertain the same way that a movie would. Additionally, anyone that isn't looking for depth might not be bothered to write a prompt. Unless it's possible to generate hours of video from a single prompt.
  
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- Maybe my ultimate AI fantasy will come true: Walking up to a computer and saying "Show me season 2 of Firefly"
  
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hello I will not be creating art if it does not generate a profit for me personally, the artists I work along side of, are only useful to me so long as I am making a profit. I cannot wait to replace the people who work for and with me with computers.

seriously you're there fucking employer, you're just saying you can't wait to fire them.

you know how you constantly see little reminders of how bad cryptocurrancies are for the environment, blahblahblah, yeah? imagine how much energy goes into generating each chatgpt response, or each 30-60 second AI video, I think I've only seen that mentioned in one article and it was on some independent outlet.

someone create an AI that washes dishes so I dont have to work anymore.

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- I mean, it could also be because he’s worried there will be no business for him and making this investment now will bankrupt him. What’s he supposed to do with 12 new sound stages when investors don’t want to put up their money for traditional production when AI based tools cost a fraction?
  
  But sure, anytime AI gets mentioned we should all be triggered because that’s what you have been programmed to do.
  
  God, I can’t believe you made me defend Tyler Perry and AI…
  
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- imagine how much energy goes into generating each chatgpt response, or each 30-60 second AI video
  
  Improvements to energy consumption are being implemented each generation. Online image generation is estimated at 2.9Wh per instance.
  
  However, for example, Stable Diffusion XL Turbo is closer to 0.1Wh per instance. The push to market always beats the push for optimization.
  
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~~Ah yes, Sora, put out by Google, who definitely hasn't been known to have already done a bunch of very misrepresentative footage on their past AI demos...~~

Something tells me when push comes to shove it'll become obvious that though Sora will be cool and revolutionary, it also won't be nearly as big of a deal as they made it look in the demo and folks will notice efforts were made to selectively cherry pick shots that heavily favor the tool, and as soon as you go outside its wheelhouse it starts to struggle.

Edit: nevermimd I was very much mistaken!

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- Unfortunately you're mistaken, Sora is not Google it's OpenAI and CEO Sam Altman was taking live requests on xitter and posting back the outputs and they were just as impressive as the "cherry picked" video, that's not to say they weren't without issue, but the technology just improves. It's currently worse than at any point in the future, but it will get better
  
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  Oh geez, my bad, I thought it was Google.
  
  I trust OpenAIs demos more for largely the reason you mentioned, they have tended to be more transparent about the downsides of their products before.
  
  Fair enough!
  
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  worth keeping in mind that it would be just as easy to have employees set up a twitter account to submit 'oh yeah sick make this' and post a cherry picked video that way, but i've not seen anything.
  
  I wont be checking twitter lol
  
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  I wouldn't say the live requests were as good as the live demo https://x.com/sama/status/1758206987094147252?s=20
  
  Its definitely impressive, but I still haven't had a success story with generating pictures using dalle/gemini/adobe. It's possible I'm not good at making prompts, but it's definitely not exactly ready even for stock photos.
  
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let's see how many fingers mr. Perry will have in his future films 🤣

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Everyone shitting on AI so let's put a reality check on it.

Presuming things develop as they do rn, AIs are really good at producing images of high quality and clips of low quality. They are capable of producing music clips of low quality. They are capable of text to speech while simulating specific voices and converting one voice into the other while maintaining pitch and characteristics. They are able to create medium-size texts.

AIs are currently unable to create longer low quality videos or shorter high quality clips. They are unable to create songs. They are unable to create isolated sound design or synthesize voices from scratch. They are unable to create cohesive publications or story scripts.

From what I can tell, there are no indications for AI to replace most creative jobs. The only thing they will replace are jobs that do not require creativity but that do require a lot of repetitive processes. That is a plus in my book.

I think the hype around AI is overblown, but I also think the dystopian outlook on AI is overblown as well.

AI is just a tool. It can be just as good or as bad as anyone who's using it is, and we already have that with the internet itself. I don't think this will completely change our everyday life in a big way, just a few more annoyances in one part of our lives, and a few less in another.

That said, even if it's not world changing, it will be important to get to know how it works, and that's more out of convenience, and less out of necessity.

(please correct me if any information is wrong)

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- It's not about where ai is right now. I think the problems is where it's headed. Ai is going to get better in a similar trajectory to how digital storage hardware has gone since the first CD-ROM or there abouts give or take a decade
  
  If you haven't yet seen it This video might be worth the time
  
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- All the points you made about AI are correct, currently. 5-10 years ago you would have been laughed at to say that AI would do the things it can do now., even if it is mediocre compared to professionals in the field.
  
  Arguing that AI isn't that good ignores the acceleration of improvement AI has undergone. In another 5-10 years where will we be? It isn't going to stay the same as it is now. The current AI capabilities aren't going to stay where they are now. There is only improvement to made.
  
  If we've come this far in less than 10 years, I'd bet that in the next 10 everyone is going to be surprised at what AI can do.
  
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  1 year ago we had Will Smith eating spaghetti and a never ending Friends episode. Today we have a company sending $25 million to fraudsters.
  
  You're on the right track but I think your timeline is off. I'm guessing in a year or 2 AI can make a full Pixar movie.
  
  AI is really good right now and it's getting better faster than anyone anticipated. This went from hypothetical to reality seemingly overnight. Nobody is ready. The fallout will be huge.
  
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- This should be an automod copypasta any time a post mentions AI
  
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This is the best summary I could come up with:

Over the past four years, Tyler Perry had been planning an $800 million expansion of his studio in Atlanta, which would have added 12 soundstages to the 330-acre property.

Now, however, those ambitions are on hold — thanks to the rapid developments he’s seeing in the realm of artificial intelligence, including OpenAI’s text-to-video model Sora, which debuted Feb. 15 and stunned observers with its cinematic video outputs.

As a business owner, Perry sees the opportunity in these developments, but as an employer, fellow actor and filmmaker, he also wants to raise in the alarm.

In an interview between shoots on Thursday, Perry explained his concerns about the technology’s impact on labor and why he wants the industry to come together to tackle AI: “There’s got to be some sort of regulations in order to protect us.

After seeing Sora, what are your current feelings about how fast AI technology is moving and how it might affect entertainment in the near term?

I was in the middle of, and have been planning for the last four years, about an $800 million expansion at the studio, which would’ve increased the backlot a tremendous size, we were adding 12 more soundstages.

The original article contains 1,226 words, the summary contains 198 words. Saved 84%. I'm a bot and I'm open source!

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