The fast-food chain’s “dynamic pricing” idea was seized upon and mocked by furious Baconator lovers and rival companies alike.
Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
I think this was a publicity stunt. We'd all just about completely forgot Wendy's exists... So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.
On top of the surge pricing the bastards have been spamming me with emails. Damned if I can remember when I used my email with them, but their opt out mechanism has me pissed. Have to type in my email after hitting the link, then clearly remain on the list. Sure, FTC rules say you get 30 days or something before I need to stop receiving emails, but virtually every other marketer seems to take me off immediately.
Why did they even announce it? Just start doing it and wait to see if people care when they notice. You should be able to figure out people aren't going to like it.
No one puts out a giant advertisement that their prices are going up. Trial balloon maybe, to gauge reaction?
imagine coming up with this shit -- you must know the evil you're releasing upon the world. like even if you're a shithead billionaire, if this god-awful mechanism were to take hold, it'd be annoying and awful for you too right?
now that it’s over, and i know it’s different bc it’s not a starvation wage mega corp, but remember when a bar in michigan did exactly this? i remember reddit being so enamored with this
When you’re crazy busy in the kitchen (of a crappy restaurant), you sandbag. Meaning you prepare extra food than is needed because you know the order is coming so you’re cooking in anticipation of the next order. If by “surge pricing” they would discount during the chaos, they’d probably make more money. I haven’t been to Wendy’s in quite a while but when I saw the story break a few days ago I said to myself “I’m completely done, fuck those greedy assholes”
I wonder why they think it’s a good idea. Maybe it’s for people who live in small towns and have minimal options? Where I live there are so many better options around me that are healthier and cheaper. I very very rarely get fast food.
People are ignorant af.
Surge pricing is exactly the same as offering a discount on prices during the less busy times and suddenly people are ok with it.
“Our businesses surge from 1030-1300 and 1700-1900 so we’re gonna charge $15 for the meal that’s normally $13.”
Is the same exact situation as:
Xyz economic situation is causing us to raise prices across the board, so we’re gonna now charge $15 for this meal. Oh wait business is slow, offer them a discount outside of these hours: 1030-1300 and 1700-1900.
Honestly I don't have a problem with surge pricing as long as the average price stays the same as it is now. Meaning if there was a slow time discount equal to the busy time upcharge.
People are fucking stupid. Every last one of you who thought they were going to raise prices is a moron that believes anything you read from other morons.
They were planning on adding discounts that only applied during off peak times. It sounds like they still are planning to do this. You fucks literally almost stupided your way out of saving money by being stupider than anticipated.
I hope none of you have brokerage accounts because none of you have the intellect required to source stock information.
This is how the rich get richer. It is is literally impossible to underestimate the intelligence of the average consumer and they long ago figured out how to profit from it.