8 mo. ago • 97%

'Influencer fatigue' is real and young people are getting tired of it

www.yahoo.com 'Influencer fatigue' is real. Here's why people are getting tired of watching internet personalities post about their lavish lifestyles.

As inflation rises and securing a stable livelihood becomes increasingly difficult, authenticity is resonating more than extravagance.

Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

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According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

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137 comments

Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.

212
So the kids need a more realistic representation of adulthood?

My time as a homeowner who barely scrapes by is here.

90
Well us old people were already tired of them when they first showed up. shakes cane

79
Some unsolicited advice

Don't trust anyone trying to make a living off of selling you anything, even something less tangible like a lifestyle.

If you have extra income after living expenses, set a little aside for personal enjoyment and save/invest the rest. The future is uncertain.

If you want to travel to far flung destinations and have the means to do so, consider skipping the resort experience. You'll spend much less especially in developing countries and have a more authentic (relatively speaking), and rewarding experience.

Edit: Formatting.
60
That's because the algorithm has grown recursive and shoves the same mainstream shit down everybody's throat on repeat. Cake is cool but imagine never being allowed to eat anything other than cake.

59
Probably an old man yelling at cloud sentiment, but I hated them from the very beginning.

53
If someone is talented or beautiful, we assume they are highly qualified in other ways as well

With apologies for sounding like a cranky old man 30 years too early: in my day, we didn't call thinking that "the halo effect". We called it being a gullible dumbass.

40
Branding is important, but brands need to be relatable to resonate with Gen Z.

Peak Capital Brain Rot.

36
I remember when these kind of people use to be called attention whores on the internet but I guess you can't use that term when you're shilling products

#BringBackAttentionWhores so we can go back to attention whores fatique

34
This just means the next wave of influencers are going to appear to be "regular people." There's no such thing as neutrality or authenticity on communications platforms that exist to sell advertising space.

33
Permanently Deleted

32
Oh please cow-fucking-god let this be true

32
I never trusted what any influencer was selling. An ad disguised as a reddit post was way more effective on me.

30
Sorry if I'm unable to muster up any sympathy.

Also the phrase 'getting tired of fatigue' tickles me.

26
Why would anyone buy something because someone who openly admits to being paid to promote the thing told you to buy it?

17
I just follow them for bikini pics, man.

15
I don't understand the idea of subjecting yourself to them long enough to get tired of them

13
what the fuck is an "influencer" anyway?

maybe it's because I have always thought for myself, but when I hear influencer I think in my head "online attention w. hor. e. whose 15 minutes ended 15 hours ago".

if kids are not paying attention to narcissistic craving it and thinking for themselves as a side benefit it can only be a good thing.

12
i was tired of it the first time i heard of it

10
This is a bad sign for facebook

7
dont worry new young people are growing up to watch this shit

6
Social media = slave mentality

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