That being said, even the illusion that corporations support queer people increases the overall societal pressure to support it. It’s a sign that we won the culture war, definitively.
I posit the reverse: that some corporations choose to display tokenistic commodified support because overall social pressure exists to show support of some kind.
Almost half of the United States either hates LGTBQ+ people or has no problem supporting politicians who will promote anti-LGBTQ+ policies. I am genuinely boggled as to how you've come to the conclusion that you've won any kind of culture war, considering its absolutely still going on.
Corporations use rainbow paint to cover their hideous and ghoulish faces while they siphon every last cent out of the people who aren't shareholders. They are not your friends.
Does anyone, literally any sane person, actually believe that corporate America selling rainbows is tangible support? That’s putting the cart before the horse. Queer folk are largely socially accepted->low risk->support.
To be clear, I hope they continue marketing rainbows but I don’t pretend that it’s anything other than convenient money. Capitalism commodifies and co-opts, it doesn’t support. See: black mirror episode 2
Acceptance of any minority is priceless for said minority. By putting a pricetag on trans acceptance, businesses work to fundamentally devalue them and their experience.